從1971年在倫敦創(chuàng)建第一家店鋪開始，“讓更多的人愛上好咖啡”就成為COSTA品牌不懈的追求。自進入中國市場以來，COSTA憑借著一如既往優(yōu)質(zhì)的咖啡豆原料、小批量緩慢烘焙咖啡豆的堅持，每一杯都由專業(yè)咖啡師手工制作的匠心，多年來成為中國消費者購買咖啡的講究之選。
Since COSTA opened its first coffee shop in London in 1971, “Inspire the world to love great coffee” has become the unremitting pursuit of COSTA. Since entering the China market, COSTA has become every coffee perfectionist’s choice over the years. This is thanks to its selection of high- quality coffee beans, slow roasted in small batches, and delivered through handcrafted cups of coffee by baristas to customers in stores.
全新巴西單品豆帶來意式咖啡“講究”新體驗
New Brazilian coffee beans deliver the “discerning” experience of Italian coffee
3月起，對于喜歡意式咖啡的消費者，在經(jīng)典摩卡意大利拼配豆的基礎(chǔ)上，COSTA推出了全新甄選巴西單品咖啡豆，此款100%單一產(chǎn)地的阿拉比卡咖啡豆來自巴西塞拉多地區(qū)，使用日曬法處理生豆，為咖啡帶來更為甘甜平衡的香氣，使整體口感香醇順滑，并伴隨著迷人的焦糖和黑巧克力風(fēng)味。對于消費者來說，無論是喜歡牛奶比例更高的拿鐵，還是忠實的美式粉絲，都可以在自己喜歡的咖啡中選擇此款單品豆，感受更加講究的單品豆帶來的風(fēng)味變化。
Since this March, COSTA has launched a new type of single origin bean for Italian coffee lovers, which are 100% Arabica beans from Cerrado, Brazil. The green beans are bathed under the sun to give the coffee a sweeter and more balanced aroma, so that it tastes mellower and silkier with an enchanting flavor of caramel and dark chocolate. Lovers of Italian coffee, such as Latte or Americano alike can now enjoy their favorite coffee with new Brazilian beans to experience a different aroma and taste.
除了全新巴西單品豆，COSTA還推出了春季限定新品。在春意盎然之季，馥郁香醇的COSTA卡布奇諾帶來清新的春日氣息。橙香力嬌卡布奇諾，口感柔滑平衡，口齒留香，再覆以馨香橙花醬，堪稱完美結(jié)合。還有重新回歸菜單的香草焦糖卡布奇諾，將香草與焦糖風(fēng)味結(jié)合的淋漓盡致，讓口感更濃郁順滑。在天鵝絨般的細(xì)膩奶泡上，配上獨特的花藝撒粉，呈現(xiàn)完美拉花。COSTA 醇藝白家族還迎來一名新伙伴——摩卡醇藝白，經(jīng)典醇藝白基底結(jié)合黑巧克力粉，些許的水果口感配以絲絲苦感讓整個味蕾更富層次，賦予了經(jīng)典醇藝白不一樣的體驗。
Apart from the new Brazilian coffee beans, COSTA has also launched new limited offer beverages for spring. The rich and mellow COSTA Cappuccino gives you a refreshing spring feeling. The Orange blossom Cappuccino is smooth and balanced with a pleasant aftertaste, which is a perfect match with fragrant orange blossom jam. Following its success, COSTA also relaunched its Vanilla Caramel Cappuccino which combines vanilla and caramel perfectly to make the taste stronger and smoother. Baristas sprinkle the powder on across the velvet-like silky milk foam to create that perfect latte artwork. Meanwhile, COSTA Flat White family has a new member—Mocha Flat White. The chocolate powder is spread all over, while a little bit of fruit flavor plus a hint of bitterness presents a richer taste on the taste bud, allowing you to enjoy a different experience versus their classic flat white.
從豆到杯，百里挑一的“講究”態(tài)度
From bean to cup, COSTA has a “discerning” attitude to choose only the best
COSTA的“講究”源于創(chuàng)始人的工匠精神，在經(jīng)典摩卡意大利配方的選擇上，兄弟倆對最初咖啡豆的配比進行了多達112次的盲測，才得以最終選出口感最完美的配方，并延用至今。這種“匠心”得以流傳下來，并滲透進COSTA咖啡生產(chǎn)制作的全過程中。
COSTA’s “discerning” attitude stems from the founders’ craftsman spirit. In choosing the right blend for the classic Mocha Italia, the two brothers conducted 112 blind tests before they came up with the perfect brewing beans ratio, which is still in use worldwide today. This “craftsman spirit” has been continued and incorporated into the whole production process at COSTA coffee.
從1971年至今，COSTA堅持只從符合標(biāo)準(zhǔn)的100%雨林聯(lián)盟認(rèn)證的產(chǎn)地購買咖啡豆，在這些咖啡豆中，也只有1%符合COSTA的采購標(biāo)準(zhǔn)，每一顆都是百里挑一。COSTA在倫敦有自己的烘焙坊，并堅持采用咖啡豆的小批量、低溫慢速烘焙方式，目的是保留咖啡豆內(nèi)的天然油分，因為這些油分能夠賦予咖啡醇厚的香味與獨特的口感。烘焙的過程越慢，咖啡豆的口感就越順滑，這種正確而非快速的方式保證每一杯制作的咖啡都香濃無比。每一批咖啡豆烘焙后經(jīng)過COSTA咖啡大師Gennaro Pelliccia和專業(yè)團隊檢測后，方可運至全球門店。
Since 1971, COSTA has been purchasing coffee beans from sources that are 100% Rainforest Alliance-certified. Among those coffee beans, only 1% meets COSTA’s purchasing standards. COSTA has its own roastery in London, and adheres to small-batch, low-temperature and slow-roasting methods to retain the natural oils in the coffee beans. This method ensures the very source of the mellow aroma and unique taste of COSTA coffee. The slower the roasting process is, the smoother the taste of coffee beans will be. This correct and not fast way of roasting, guarantees that each cup of coffee has unparalleled aroma and richness. After being roasted, every batch of coffee beans has to be inspected by COSTA’s coffee master Gennaro Pelliccia and his professional team, before being shipped to stores around the world.
每一杯COSTA咖啡都是通過技藝精湛的咖啡師手工制作，磨豆、壓粉、萃取、拉花，每一個步驟都需要咖啡師長期和嚴(yán)格的培訓(xùn)來完美呈現(xiàn)，唯有嫻熟的技藝才能演繹咖啡的魔法，唯有不妥協(xié)于平庸的態(tài)度才能夠提供“講究”的咖啡。
Each cup of COSTA coffee is prepared by a highly skilled barista, and every step of the process including grinding, extracting and coffee art has to be perfectly finished by the barista according to their long-term and rigorous training. Only with perfect skills can they make magic with coffee. And only with an uncompromising attitude can they deliver this “discerning” coffee experience to the customers.
關(guān)于COSTA
About COSTA
COSTA始創(chuàng)于1971年倫敦老天堂街，來自意大利的Bruno和Sergio Costa兩兄弟秉持著對令人無法抗拒的咖啡的熱情，獨創(chuàng)出了COSTA特有的摩卡意大利混合咖啡豆，并在倫敦市中心開了他們第一家咖啡店。
COSTA was founded on London’s Old Paradise Street in 1971. Two brothers from Italy, Bruno Costa and Sergio Costa, passionate about making irresistible coffee, created COSTA’s unique Mocha Italia Blend, and opened their first coffee shop in downtown London.
COSTA 40多年來堅持只為顧客提供高品質(zhì)的咖啡。時至今日，COSTA仍然只精選全球最頂尖1%的熱帶雨林聯(lián)盟咖啡豆，堅持緩慢烘焙以保留迷人香氣和油脂，精心調(diào)配后的咖啡豆都會經(jīng)COSTA咖啡大師品鑒后，運送至全球各門店。每一杯咖啡都由專業(yè)咖啡師手工制作，沖泡出機器無法表達的溫暖心意。
Over the past 40+ years, COSTA has been providing only high-quality coffee for customers. Even today, COSTA still only uses the world’s 1% of the Rainforest Alliance-certified coffee beans. It also maintains the slow-roasting practice to retain the enchanting aroma and flavour of coffee. The carefully blended coffee beans must be tasted by COSTA’s coffee master before being shipped to shops around the globe. Each cup of coffee is prepared by a professional barista to produce a perfect cup of coffee to every customer.
基于家族經(jīng)銷商生意，自身作為經(jīng)銷商業(yè)主，從事商品經(jīng)銷行業(yè)二十余年，期間在數(shù)個著名企業(yè)兼任業(yè)務(wù)經(jīng)理及培訓(xùn)師等職。
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